Like other marketplace facilitators, TikTok Shop requires detailed product information to ensure all products comply with their policies. This may mean providing additional information not included in your DTC product listings on Shopify, Amazon, Wix or Squarespace. Learn how ShoppeDance VeriSync can simplify the data entry process and help you get started with TikTok Shop efficiently, without repetitive work.

In this article, we will use Shopify as an example for our virtual presentation. The experience with Amazon, Wix, and Squarespace is the same.

Before you start sending products to TikTok Shop, navigate to Categories page, you will see a list of your DTC product categories (e.g., Shopify product types). We recommend mapping your current DTC product categories to the appropriate TikTok Shop product categories. This ensures correct product placement and helps your products get approved during the review process.

After your map these categories, you can also set pre-filled category templates to enter product information (required product attributes, shipping dimensions, and shipping weight) in bulk for every product under that category.

Once you set up the category template, products under the corresponding category that haven’t had this information filled out will automatically pull information from these templates when you send them to TikTok Shop.

ShoppeDance VeriSync allows you to select which products from your direct-to-consumer stores you want to send to TikTok Shop. Let's use Shopify as an example. To do this, go to the product page where you’ll see all your Shopify products listed.

Before sending, make sure all required product attributes for TikTok Shop are completed. You can do this by clicking on [Edit] and going to the product editing page. On this page, you add any additional product information required by TikTok Shop.

The product attribute requirements vary by product category, so check the detailed requirements in this article. Some of the common product attributes required are product shipping weight and dimension, product origin, and brands. If you haven't registered your brands with TikTok Shop, we recommend listing your products under No Brand for now and start the Brand Application process.

You can also [customize] the product title, description, media, and pricing. The customized content will only go to TikTok Shop and will never change your original Shopify product listings. You can follow this article for details: Customize product details, media and pricing for TikTok Shop

Cosmetic products, food and beverages

Upload a certification to validate their legitimacy for the TikTok Shop's review process.

(For food products)

(For cosmetic products)

When your product listings are ready to be sent, you can either select multiple listings or click the Sync button next to each product to send them to TikTok Shop. The syncing process is real-time, so your product will appear in your TikTok Shop Seller Center immediately.

After showing up in the TikTok Shop seller center, the products will go through a review process and be marked as pending. Once approved, they will appear as live products and be discoverable by customers.

Your TikTok Shop listing will stay in sync with the product details, inventory, and pricing in your Shopify store. ShoppeDance VeriSync uses real-time syncing technology to ensure all your product information stays up-to-date across all channels, so you won’t experience any information delays.

If you’ve set a product detail or price customization in ShoppeDance VeriSync, the information in ShoppeDance will take precedence over your original Shopify product details in the syncing process.

After you have published your product live on TikTok Shop, you can manage your products by deactivating or deleting them directly within your dashboard. You can also edit or update any product information such as pricing.

We recommend edit and update your product details in ShoppeDance VeriSync rather than your TikTok Shop Seller Center because ShoppeDance will keep sending the newest information from your DTC platform (or ShoppeDance customized product details) to TikTok Shop which can potentially overwrite the information there.

If you wish to turn off the product details syncing between ShoppeDance VeriSync and TikTok Shop, you can find this setting in Settings > Product sync rules > Auto-sync product details from Shopify and turn off the toggle.