How can your TikTok Shop benefit from Product Bundles?
ShoppeDance VeriSync's Product Bundling feature is a strategic approach to improve your TikTok Shop's performance by combining multiple products into a single offer. This approach is designed to provide customers with added value, encouraging them to make multiple purchases simultaneously. Currently, ShoppeDance VeriSync is the only integration that allows you to create product bundles in TikTok Shop.
Benefits of Selling Bundles in TikTok Shop:
💡 Before we delve into the steps for creating product bundles, let's explore the various benefits they offer to your TikTok Shop:
Increase AOV (Average Order Value) & Sales in TikTok Shop:
By bundling existing products together, you create an incentive for customers to purchase more items in a single transaction. This will increase your average order value, contributing to higher revenue.
Enhance Visibility in Shoppable Videos and Live Shopping sessions:
You can combine multiple products into one product bundle, and feature it in Shoppable Videos or TikTok Live sessions. The bundled offerings can also attract attention and allow customers to explore a broader range of your inventory, potentially leading to increased sales.
Flexible Discount opportunities:
Offering bundles at a discounted rate provides customers with a cost-effective solution to acquiring multiple items. This attracts budget-conscious shoppers and fosters a sense of appreciation for the additional savings.
Value in curation:
Product bundles allow you to curate a selection of items that work harmoniously together. This curated approach adds value for customers seeking convenience and guidance in their purchasing decisions.
How to Create Product Bundles using ShoppeDance VeriSync
Step 1: Prepare your product listings
Before creating a bundle, ensure that you have more than one product synced from Shopify to ShoppeDance VeriSync. They should show up in Products -> "Products on Shopify" tab.
Step 2: Create a bundle listing
1. Navigate to your Product tab and click on 'Create bundle.'
2. In the pop-up window, select the original products or SKUs you want to include in a product bundle. You can choose up to 3 products with multiple variants (shown as options to customers) and additional single-variant products, making up to 300 different combinations.
(Note: TikTok Shop allows up to 3 options per product listing. You can add up to 3 products with multiple variants to show as options to customers. Starting from the 4th product, you can only add one SKU per product. These SKUs will be included in the bundle but won’t be displayed as options to customers.)
🟩 If you select SKUs from multiple different products, our system will pair the selected SKUs, allowing customers to choose one variant from each original product.
If you select multiple SKUs from the same product, our system will create a new product listing featuring only the variants you selected.
3. Click 'Save and continue' to proceed to the blank edit page for the bundle product details.
4. Edit titles, descriptions, media, and select the category for your bundle.
5. By default, the proportion of each product listing will be 1:1:1. You can use the 'Set proportion' option to adjust the quantity of the original products in the generated bundle.
6. Customize bundle options and values under the 'Variants' section. The option name must not exceed 20 characters.
7. Bundle inventory is determined by the lowest inventory level of each product included. Prices are the sum of individual product prices, customizable by the merchants.
8. By default, each bundle variant will use the main product image. You can customize the image of each bundle variant by uploading a new image.
9. Once edits are complete, click 'Save.'
Step 3: Publish the bundle listing to TikTok Shop Seller Center
Find the bundle listing you just created. Click "Sync" to push the bundle listing to TikTok Shop using the same process as other normal Shopify product listings.
Step 4: How your customers see the bundle listings
The bundle listings will go through the same product review process on TikTok Shop. After it gets approved, a bundle listing will appear as a single product listing (with one product ID) on TikTok Shop.
Your customers will be able to see the varieties of each product in the bundle listings. They can select options to choose the combination of products variants they want.
What bundle listings look like in TikTok Shop Seller Center:
What bundle listings look like to your customers in TikTok Shop:
Step 5: Manage and fulfill orders
Orders generated with a bundle listing on TikTok Shop will be processed by ShoppeDance VeriSync. ShoppeDance VeriSync will send a normal order to Shopify with the specific variant items that customers have selected.
Bundle orders will appear in Shopify just like regular orders, containing multiple items. Fulfill these orders using your usual process.
🔔 Learn more about our other features:
ShoppeDance VeriSync is one of the best-performing TikTok Shop connectors. With real-time product, inventory, and order syncing with Shopify, Amazon, Wix and SquareSpace, we help brands and merchants to scale their business quickly on TikTok Shop with reliable performance and exclusive features.
Book a demo to take advantage of the product bundle feature and other capabilities of ShoppeDance VeriSync. Sign up for a 30-day free trial now to take your business to the next level. 🚀