Strike-through pricing, also known as compare-at pricing, is a proven marketing strategy to showcase discounts. This approach can help Shopify users attract customers, enhance perceived value, and boost sales. Here’s why it’s effective:
Attract Customers
Strike-through pricing grabs attention and encourages impulse purchases by showcasing clear savings.
Increase Perceived Value
Highlighting a discount makes the product seem more valuable, enhancing its appeal.
Boost Sales
Visible savings can drive quicker purchasing decisions, reducing the likelihood of postponed purchases.
You can now seamlessly mirror strike-through pricing (also known as Compare-at Price on Shopify) from your Shopify store to TikTok Shop using ShoppeDance VeriSync.
How to enable Strike-through Price
Ensure your Shopify listings include both the sale price and the compare-at price. (Please note that the compare-at price must be higher than the sale price. If not, ShoppeDance will default to displaying only the sale price.)
Enable Strike-Through Pricing in ShoppeDance VeriSync settings
Navigate to VeriSync Dashboard > Settings > Product Pricing > Pricing settings, and select "Use strike-through price."
Confirm and save your pricing settings.
Adjusting pricing settings will update all current product prices on TikTok Shop. Review any related promotions or product details to ensure accurate pricing.
Other Pricing Sync Options
You can also Choose from other pricing display options that suit your strategy. For example, a product with a sale price of $78.99 and a compare-at price of $98.99 can be displayed as:
Use strike-through price (Mirror your Shopify strike-through price)
Displays both a sale price and a compare-at price with a strike-through on the compare-at price. Only the sale price is shown at checkout.
Use sale price only
Displays only the sale price on your product listings and at checkout.
Use compare-at price only
Displays the compare-at price on your product listings and at checkout. If there's no compare-at price, the sale price is shown instead.
TikTok Shop Whitelisted Sellers & Exemption Period
1. As a whitelisted seller, your products are exempt from TikTok Shop’s strike-through price validation rules for 180 days after enabling this feature.
2. After 180 days, standard strike-through price validation logic will apply automatically.
3. Promotions are valid for 45 days. ShoppeDance VeriSync will automatically renew discounts every 45 days (up to 4 renewals, for a maximum of 180 days) as long as there are no price changes.
Discount and order details
To comply with TikTok Shop’s policies, the difference between the strike-through price (compare-at price) and the sale price is displayed as a discount during the checkout process.
This means the discounted amount will appear as a “Seller Discount” in both your TikTok Shop Seller Center and your Shopify store. Additionally, the final price shown at checkout on TikTok Shop will be reflected as the order total in your Shopify store for.
If you encounter any issues or have questions, please contact ShoppeDance's live chat or [email protected].